Radio Automation BCA 310

Radio Automation BCA 310 - Radio Automation 1 Radio...

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Radio Automation 1 Radio Automation: The Future Of Automation Technology In Radio Joseph Cecil Harold Wilmot BCA 310 Professor Kevin Campbell November 13, 2010
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Radio Automation 2 Radio Automation: The Future Of Automation Technology In Radio Radio automation is a form of technology that was first developed in the 1960s and 1970s and has been used in radio stations regularly since the 1980s. The original goal of automation was to make the job easier for Disc jockeys when playing music, ads, station IDs, and anything else that would go over the airwaves of a radio station. Our society is advancing in technology in many areas, one of which is radio automation. Constantly, technology is developed to make the hard working Americans life easier and more convenient for them. The advancement in radio automation has cut station costs by reducing the need of live in the studio disc jockeys. The future of live on the air radio talent is in jeopardy and with the world constantly moving to a faster, smarter style of entertainment presentation the future of radio automation is questionable. To understand radio automation one should at least understand the general concepts. Auto means automatic, which means that if something runs automatically, it runs by its self and essentially means it doesn’t need a human to operate it. When someone uses the term radio automation, what they are simply saying is that the radio runs automatically or without the need for a human. The idea came along as technology grew, not many people enjoyed the long tedious task of sitting in the radio station putting music on the air, playing ads, station identifications, and whatever else needed to go through the airways that day. Different days required different information to go through the airways like a station promotion, special events, or radio dramas. All of these were manual expectations for disc jockeys to put in order and plays the required events on the air at the right time. There was no choice for technology to do anything but help
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Radio Automation 3 out the current radio system and make the whole process of running a station easier with radio automation. The history of radio automation started in the sixties with WIRX. It was one of the first radio stations to be introduced to automation (KCEY KMIX-FM). This automation system was designed with a telephone stepping relay system that controlled two reel-to-reel tapes (History of Automation in Broadcasting). What provided the main audio programming was an Ampex machine. An Ampex machine is one that for the time represented the most current recording and audio systems that provided the newest technology ( Welcome to Ampex ). With this machine you could record your voice, music, ads, or anything else that need to go through the air and have it play back to you. To provide the second form of audio was with a seven inch RCA machine that would use filling music in between songs, talk sets, and before and after commercials (KCEY KMIX-FM). When you combine the two of these machines you get a voice in the foreground
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Radio Automation BCA 310 - Radio Automation 1 Radio...

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