Ch10_11_Post

Ch10_11_Post - Chapter Ten The Concept of Measurement 10-1...

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Chapter Ten 10-1 The Concept of Measurement
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Measurement: The process of or labels to persons, objects, or events in accordance with for representing quantities or qualities or attributes. RULE: The guide, method, or command used to assign the numbers. Measurement Process 10-2 assigning numbers specific rules
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310-3 Measurement Process Identify the concept of interest Develop a construct Define the concept constitutively Define the concept operationally Develop a measurement scale (levels and types) Evaluate reliability/validity Construct definition Measuring it Evaluating it
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Illustrative Example 10-4 Concept of interest: Job Satisfaction Construct: Definition: Job satisfaction is the degree to which the work offers a challenge equal to the ability of the individual, giving a sense of accomplishment upon completion and a reward system that is commensurate with the work. Operationalizing: Job satisfaction is the degree to which an individual feels satisfied (on a 7-pt scale) with the degree of challenge & reward offered by the job and the sense of accomplishment achieved. Measurement scale: Measurement scale consists of items assessed on a 7 point Likert scale (from completely disagree (1) to completely agree (7)). For eg., q I feel satisfied with my salary. q
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This note was uploaded on 09/09/2011 for the course MGM 403 taught by Professor Trivedi during the Spring '11 term at SUNY Buffalo.

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Ch10_11_Post - Chapter Ten The Concept of Measurement 10-1...

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