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Chapter12_11_Post - Chapter Twelve Questionnaire Design 11...

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Questionnaire Design Chapter Twelve 11
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Role of the Questionnaire To generate the data necessary for analysis. Should: Provide decision-making information; Consider the respondent; Meet editing and coding requirements. 22
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Editing: Going through each question to ensure that instructions, skip patterns, etc., were followed and the required questions were filled out. Skip Pattern: Sequence in which questions are asked, based on a respondent’s answer. Coding: The process of grouping and assigning numeric codes to the various responses to a question. Key Questionnaire Issues 33
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SUB 4a 4b 4c 5a 5b Res1 2 2 2 3 3 Res2 Res3
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Determine Survey Objectives, Resources, and Constraints Determine the Data Collection Method Determine the Question Response Format Decide on the Question Wording Establish Questionnaire Flow As directed by management Shaped by time & budget Knowledge of respondent key Remember do’s and don’ts Questions should flow logically Questionnaire Design Process 55
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Evaluate the Questionnaire Obtain Approval of all Relevant Parties
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This note was uploaded on 09/09/2011 for the course MGM 403 taught by Professor Trivedi during the Spring '11 term at SUNY Buffalo.

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Chapter12_11_Post - Chapter Twelve Questionnaire Design 11...

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