Day and Weinstein & Johnson Articles 9_6_2011

Day and Weinstein & Johnson Articles 9_6_2011 - •...

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What initiates the change process? What are the six-stages of successful change initiatives? **Understanding the need for change** Customer feedback from third party All levels involved with customers and non- customers Get rank and file employees involved Market-Driven (Day)
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Marketing Concept: Emphasis on? Marketing Orientation: Dual focus on?
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Unformatted text preview: • Different degrees of commitment to marketing (four stage continuum)? • Marketing orientation findings? Customer Oriented (Weinstein and Johnson) • How do you instill a marketing orientation? • Creates a bias for action (from responsive to proactive and anticipatory) Customer Oriented (Weinstein and Johnson)...
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This note was uploaded on 09/09/2011 for the course MGM 404 taught by Professor Lindsey during the Fall '11 term at SUNY Buffalo.

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Day and Weinstein & Johnson Articles 9_6_2011 - •...

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