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Unformatted text preview: • Different degrees of commitment to marketing (four stage continuum)? • Marketing orientation findings? Customer Oriented (Weinstein and Johnson) • How do you instill a marketing orientation? • Creates a bias for action (from responsive to proactive and anticipatory) Customer Oriented (Weinstein and Johnson)...
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This note was uploaded on 09/09/2011 for the course MGM 404 taught by Professor Lindsey during the Fall '11 term at SUNY Buffalo.
- Fall '11