Article Excerpt from Computer World 9_6_2011

Article Excerpt from Computer World 9_6_2011 - find it hard...

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Article Excerpt (from Computerworld): March 06, 2006 (Reuters) -- AMSTERDAM -- Half of all malfunctioning products returned to stores are in full working order, but customers can't figure out how to operate the devices…Product complaints and returns are often caused by poor design, but companies frequently dismiss them as "nuisance calls…A wave of versatile electronics gadgets has flooded the market in recent years, ranging from MP3 players and home cinema sets to media centers and wireless audio systems, but consumers still
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Unformatted text preview: find it hard to install and use them…Product developers, brought in to witness the struggles of average consumers, were astounded by the havoc they created. [New products were given] to a group of managers from consumer electronics company Philips Electronics NV, asking them to use them over the weekend. The managers returned frustrated because they could not get the devices to work properly…Most of the flaws found their origin in the first phase of the design process....
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This note was uploaded on 09/09/2011 for the course MGM 404 taught by Professor Lindsey during the Fall '11 term at SUNY Buffalo.

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