Needs Analysis Fall 2011

Needs Analysis Fall - "We don't like their sound and guitar music is on the way out" ~ Decca Recording Co rejecting the Beatles

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Needs and Wants **Discovering Hidden Marketplace Opportunities** ------------------------------------------------------------------- Understanding what consumers really want/need isn’t so easy to begin with and the process is made even more difficult given that such wants/needs are always changing/evolving ------------------------------------------------------------------- Here are some quotes which help illustrate this point: "I think there is a world market for maybe five computers." ~ Thomas Watson (1874-1956), Chairman of IBM, 1943 "There is no reason anyone would want a computer in their home."
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~ Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977 "Who the hell wants to hear actors talk?" ~ H. M. Warner (1881-1958), founder of Warner Brothers, in 1927
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Unformatted text preview: "We don't like their sound, and guitar music is on the way out." ~ Decca Recording Co. rejecting the Beatles, 1962 "Everything that can be invented has been invented." ~ Charles H. Duell, Commissioner, U.S. Office of Patents, 1899-------------------------------------------------------------------“Authentic marketing is not the art of selling what you make but knowing what to make . It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customer s , profits to the producers and benefits for the stakeholders.” ~ Philip Kotler (Kotler Marketing Group and Northwestern University’s Kellogg School of Business) “The most important thing we do is market the product.” ~ Phil Knight (Nike)...
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This note was uploaded on 09/09/2011 for the course MGM 404 taught by Professor Lindsey during the Fall '11 term at SUNY Buffalo.

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Needs Analysis Fall - "We don't like their sound and guitar music is on the way out" ~ Decca Recording Co rejecting the Beatles

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