1 - Click to edit Master subtitle style 9/13/11 Marketing...

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Unformatted text preview: Click to edit Master subtitle style 9/13/11 Marketing Research for Managerial Decision Chapter 1 9/13/11 Objectives Describe the impact of marketing research on marketing decision-making Demonstrate how marketing research fits into the marketing planning process Recognize ethical issues associated with marketing research Discuss new skills and emerging trends in marketing research 21-2 9/13/11 Marketing 31-3 9/13/11 Marketing Research Defined (AMA) [older and simpler] The systematic gathering, recording, and analysis of data about problems relating to the marketing of goods and services. [newer] The function that links an organization to its market through the gathering of information. This information facilitates the identification and definition of 41-4 9/13/11 Marketing Research for the Segway? 9/13/11 What is Marketing Research? Marketing research is the function that links an organization to its market through the gathering of information It facilitates the identification and definition of market-driven opportunities and problems, the development and evaluation of marketing actions 9/13/11 Tasks in the Research...
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This note was uploaded on 09/12/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.

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1 - Click to edit Master subtitle style 9/13/11 Marketing...

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