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2 - The Marketing Research process and proposals Chapter 2...

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Click to edit Master subtitle style 9/13/11 The Marketing Research process and proposals Chapter 2
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The Role & Value of Marketing Research Information Marketing Research for Managerial Decision Making The Marketing Research Process and Proposal Designing the Marketing Research Project Secondary Data, Literature Reviews, & Hypotheses Exploratory and Observational Research Descriptive and Causal Research Gathering and Collecting Accurate Data Sampling: Theory & Methods Measurement and Scaling Designing the Questionnaire Data Preparation, Analysis, & Reporting of Results Qualitative Data Analysis Quantitative Data Analysis Communicating Marketing Research Findings Organizing Framework
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9/13/11 Learning Objectives Discuss the steps of the research process Distinguish between exploratory, descriptive, and causal research designs Identify and explain the major components of a research proposal
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9/13/11 Information Research Process Information research process is the systematic task steps in the gathering, analyzing, interpreting, and transforming of data structures and results into decision-making information
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9/13/11 Research Is Not Always Necessary
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