5 - Descriptive Causal Research Designs Chapter 5 Click to...

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Click to edit Master subtitle style 9/13/11 Descriptive & Causal Research Designs Chapter 5
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The Role & Value of Marketing Research Information Marketing Research for Managerial Decision Making The Marketing Research Process and Proposal Designing the Marketing Research Project Secondary Data, Literature Reviews, & Hypotheses Exploratory and Observational Research Descriptive and Causal Research Gathering and Collecting Accurate Data Sampling: Theory & Methods Measurement and Scaling Designing the Questionnaire Data Preparation, Analysis, & Reporting of Results Qualitative Data Analysis Quantitative Data Analysis Communicating Marketing Research Findings Organizing Framework
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9/13/11 Learning Objectives Explain the purpose & advantages of survey research designs Describe types of survey methods Discuss factors influencing the choice of survey methods Explain experiments & types of variables used in causal designs Define test marketing & evaluate its
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Selecting Descriptive Research Nature of problem Research questions Research objectives
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