10 - Click to edit Master subtitle style ● Preparing data...

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Unformatted text preview: Click to edit Master subtitle style ● 9/13/11 Preparing data for quantitative analysis ● Chapter 10 The Role & Value of Marketing Research Information Marketing Research for Managerial Decision Making The Marketing Research Process and Proposal Designing the Marketing Research Project Secondary Data, Literature Reviews, & Hypotheses Exploratory and Observational Research Descriptive and Causal Research Gathering and Collecting Accurate Data Sampling: Theory & Methods Measurement and Scaling Designing the Questionnaire Data Preparation, Analysis, & Reporting of Results Qualitative Data Analysis Quantitative Data Analysis Communicating Marketing Research Findings organizing Framework ● 9/13/11 Learning Objectives Describe process for data preparation & analysis Discuss validation, editing, & coding of data Explain data entry procedures as well as how to detect errors Describe data tabulation & analysis approaches ● 9/13/11 Data preparation process Error detectio n Validation Editing and coding Data entry Data tabulation ● 9/13/11 Error detection Nonsampling errors: All types of nonresponse error Data gathering errors Data handling errors Data analysis errors Interpretation errors ● 9/13/11 Errors in Field Data Collection Fieldworker error: Committed by the persons who administer the...
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This note was uploaded on 09/12/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.

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10 - Click to edit Master subtitle style ● Preparing data...

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