13 - q qChapter 13Master Click to edit 9/13/11 subtitle...

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Click to edit Master subtitle style 9/13/11 Communicating marketing research findings Chapter 13
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Marketing Research for Managerial Decision Making The Marketing Research Process and Proposal Designing the Marketing Research Project Secondary Data, Literature Exploratory and Observational Research Descriptive and Causal Research Gathering and Collecting Accurate Data Sampling: Theory & Methods Measurement and Scaling Designing the Questionnaire Qualitative Data Analysis Quantitative Data Analysis Communicating Marketing Research Findings organizing Framework
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9/13/11 Learning Objectives Understand objectives of a research report Describe format of a marketing research report Discuss techniques for graphically displaying research results Clarify problems encountered in preparing reports
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9/13/11 The Marketing Research Report Factual message that transmits research
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This note was uploaded on 09/12/2011 for the course MKTG 350 taught by Professor Worsham during the Spring '10 term at South Carolina.

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13 - q qChapter 13Master Click to edit 9/13/11 subtitle...

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