ADPR3510 Ch 14.ppt

ADPR3510 Ch 14.ppt - might or might not reply(c Guilford...

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Chapter 14: Writing and Evaluating the (c) Guilford Press, 11
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What Is It? (c) Guilford Press, 22 Request for Proposals A way to generate research If you want a third party If you need objective research from outside the organization A way to get research If you are a research firm or even an “internal client” Competition
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Writing the RFP (c) Guilford Press, 33 First identify what you want done and when Carefully state what the requirements are and what parameters you need covered From previous experience (or from reading other RFPs) identify who
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Unformatted text preview: might or might not reply. (c) Guilford Press, 44 From: Primer of Public Relations Research, Second Edition, by Don W. Stacks. Copyright 2011 by The Guilford Press. All rights reserved. The RFP (c) Guilford Press, 55 I. Introduction II. Research types considered A. Quantitative B. Qualitative C. Triangulation III. Research preferences IV. Eligibility requirements Expertise V. Proposal requirements A. Forms B. Special requirements C. Budget D. Timetable VI. History of your organization VII. Review process & important dates...
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This note was uploaded on 09/10/2011 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at UGA.

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ADPR3510 Ch 14.ppt - might or might not reply(c Guilford...

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