ADPR3510 Ch 10.ppt - Chapter 10 Quantitative Research (c)...

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Unformatted text preview: Chapter 10 Quantitative Research (c) Guilford Press, 11 Census vs. Sampling (c) Guilford Press, 22 Census Everyone in a population is counted or asked questions You dont miss anyone Sampling Obtaining a group of people from a population in such a way as to be representative of that population Common Errors Found in Sampling (c) Guilford Press, 33 Universe Population Sampling Frame Sample Completed Sample Coverage Error Sampling Error Sampling Types (c) Guilford Press, 44 Nonprobability Samples Not everyone in the population has an equal chance of being chosen Sampling for a specific purpose Only those who fit certain criteria Often found when sampling children Sampling Types, Contd. (c) Guilford Press, 55 Nonprobability Samples, Contd. Types Convenience (man on the street) Purposive Quota (making sure you dont exclude anyone, but not allowing for everyone to be possibly in the sample) Snowball Volunteer (often paid or provided a special Sampling Types, Contd.Sampling Types, Contd....
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This note was uploaded on 09/10/2011 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at University of Georgia Athens.

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ADPR3510 Ch 10.ppt - Chapter 10 Quantitative Research (c)...

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