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ADPR3510 Ch 9 - Chapter 9 Qualitative Research Methods c...

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Chapter 9 Qualitative Research Methods: (c) Guilford Press, 2011 11
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Descriptive Methodologies (c) Guilford Press, 2011 22 In-Depth Interviews Focus Groups Participant-Observation
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Overview (c) Guilford Press, 2011 33 Exercising control in the natural world Natural observation to controlled interview Taking conversation into account Analysis via content analysis Analysis via prescribed roles, rules, routines
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In-Depth Interviews (c) Guilford Press, 2011 44 Uses Wanting to know a lot about one individual’s experiences Wanting to work with an “authority” on some area Establishes “intimate familiarity” with “subjects” of study
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In-Depth Interviews (c) Guilford Press, 2011 55 A one-on-one conversation Controlled by the interviewer Allows the interviewee to tell his or her story under the direction of the interviewer Most controlled of qualitative methods Most often uses an interview
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In-Depth Interviews (c) Guilford Press, 2011 66 Conducting State your research question(s) (definition, value, policy) Identify interviewees personal contacts snowball technique Schedule the interview When? Where?
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In-Depth Interviews (c) Guilford Press, 2011 77 Conducting, Cont’d. Write the schedule “funnel” format (general to specific) as open-ended as possible Conduct the interview using audio/visual equipment (permission required) taking notes what was said
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In-Depth Interviews (c) Guilford Press, 2011 88 Data Analysis Note analysis Subjective feelings logged Transcription of audio/visual materials Content Analysis or Historical/Rhetorical- Critical Analysis conducted Writing the final report Narrative like, it tells a story
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Focus Groups (c) Guilford Press, 2011 99
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