ADPR3510 Ch 9.ppt

ADPR3510 Ch 9.ppt - Chapter 9 Qualitative Research Methods:...

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Chapter 9 Qualitative Research Methods: (c) Guilford Press, 11
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Descriptive Methodologies (c) Guilford Press, 22 In-Depth Interviews Focus Groups Participant-Observation
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Overview (c) Guilford Press, 33 Exercising control in the natural world Natural observation to controlled interview Taking conversation into account Analysis via content analysis Analysis via prescribed roles, rules, routines
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In-Depth Interviews (c) Guilford Press, 44 Uses Wanting to know a lot about one individual’s experiences Wanting to work with an “authority” on some area Establishes “intimate familiarity” with “subjects” of study
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In-Depth Interviews (c) Guilford Press, 55 A one-on-one conversation Controlled by the interviewer Allows the interviewee to tell his or her story under the direction of the interviewer Most controlled of qualitative methods Most often uses an interview
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In-Depth Interviews (c) Guilford Press, 66 Conducting State your research question(s) (definition, value, policy) Identify interviewees personal contacts snowball technique Schedule the interview When? Where?
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In-Depth Interviews (c) Guilford Press, 77 Conducting, Cont’d. Write the schedule “funnel” format (general to specific) as open-ended as possible Conduct the interview using audio/visual equipment (permission required) taking notes
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In-Depth Interviews (c) Guilford Press, 2011 88 Data Analysis Note analysis Subjective feelings logged Transcription of audio/visual materials Content Analysis or Historical/Rhetorical- Critical Analysis conducted Writing the final report Narrative like, it tells a story
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This note was uploaded on 09/10/2011 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at UGA.

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ADPR3510 Ch 9.ppt - Chapter 9 Qualitative Research Methods:...

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