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ADPR3510 Ch 8

ADPR3510 Ch 8 - • Process – Allen H Center& Patrick...

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Chapter 8 Qualitative Research (c) Guilford Press, 11
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Overview (c) Guilford Press, 22 Descriptive in detail Describes and analyzes People Organizations Events Focus is on process Should take into account: time, place, & circumstance
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Case Studies (c) Guilford Press, 33 Defined: In-depth studies of particular people, organizations, events, or even processes Represents grounded theory, where the focus is explaining the normal with an eye toward creating theory based on: Patterns, themes, and common categories
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Research Questions (c) Guilford Press, 44 Definition Required Sets the variables Fact Secondary Historical Have the advantage of hindsight Value Historical Hindsight Appropriateness to problem Policy Allowed due to the fact that we know the outcome
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Approaches (c) Guilford Press, 55 Linear (ROPE) Jerry A. Hendrix
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Unformatted text preview: • Process – Allen H. Center & Patrick Jackson • Grounded – Stephen Greyser, James S. O’Rourke, IV, & Paul Argenti The Linear Case: ROPE (c) Guilford Press, 66 • Research – Background – SWOT analysis – Publics • Objectives – Impact • Informational • Attitudinal • Behavioral • Programming – Theme – Action – Media • Controlled • Uncontrolled • Evaluation – Impact objectives Process (c) Guilford Press, 77 • Adds the concept of “feedback” to the case study • Takes a more business approach Grounded (c) Guilford Press, 88 1. Research & define the problem 2. Objectives listed & defined 3. Target publics identified & analyzed 4. Strategies employed 5. Tactics used 6. Timeline 7. Budgetary analysis 8. Evaluation of strategy & tactics in...
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ADPR3510 Ch 8 - • Process – Allen H Center& Patrick...

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