ADPR3510 Ch 8.ppt - Process Allen H. Center & Patrick...

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Chapter 8 Qualitative Research (c) Guilford Press, 11
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Overview (c) Guilford Press, 22 Descriptive in detail Describes and analyzes People Organizations Events Focus is on process Should take into account: time, place, & circumstance
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Case Studies (c) Guilford Press, 33 Defined: In-depth studies of particular people, organizations, events, or even processes Represents grounded theory, where the focus is explaining the normal with an eye toward creating theory based on: Patterns, themes, and common categories
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Research Questions (c) Guilford Press, 44 Definition Required Sets the variables Fact Secondary Historical Have the advantage of hindsight Value Historical Hindsight Appropriateness to problem Policy Allowed due to the fact that we know the outcome
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Approaches (c) Guilford Press, 55 Linear (ROPE) Jerry A. Hendrix
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Unformatted text preview: Process Allen H. Center & Patrick Jackson Grounded Stephen Greyser, James S. ORourke, IV, & Paul Argenti The Linear Case: ROPE (c) Guilford Press, 66 Research Background SWOT analysis Publics Objectives Impact Informational Attitudinal Behavioral Programming Theme Action Media Controlled Uncontrolled Evaluation Impact objectives Process (c) Guilford Press, 77 Adds the concept of feedback to the case study Takes a more business approach Grounded (c) Guilford Press, 88 1. Research & define the problem 2. Objectives listed & defined 3. Target publics identified & analyzed 4. Strategies employed 5. Tactics used 6. Timeline 7. Budgetary analysis 8. Evaluation of strategy & tactics in...
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This note was uploaded on 09/10/2011 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at University of Georgia Athens.

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ADPR3510 Ch 8.ppt - Process Allen H. Center & Patrick...

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