ADPR3510 Ch 7.ppt - Chapter 7 Qualitative Research ( c)...

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Chapter 7 Qualitative Research (c) Guilford Press, 11
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(c) Guilford Press, 22 “All public relations actions, whether they be adding a client or preparing for a campaign, begin with an analysis of secondary and historical data about the client and its publics.” John W. Hill Founder, Hill & Knowlton
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Getting Started (c) Guilford Press, 33 Establish a Plan of Action Critical Analysis of Needs and Resources Orientation
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Establishing Parameters (c) Guilford Press, 44 Epistemology Enters in the Form of Tradition (Tenacity) Authority Basic Theoretical Assumptions What are you looking for (definition)? Where is it most likely to be found (fact)? What is missing?
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Using the Document Repository (c) Guilford Press, 55 Libraries Physical source of material Can access on-line searches Can access databases Library locations (where are the books, articles, non-print materials, special collections?) Search strategies
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(c) Guilford Press,
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This note was uploaded on 09/10/2011 for the course ADPR 3510 taught by Professor Sweetser during the Fall '09 term at University of Georgia Athens.

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ADPR3510 Ch 7.ppt - Chapter 7 Qualitative Research ( c)...

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