124 - Equity

124 - Equity - Equity...

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Equity  Assess if rewards outweigh costs in relationship Humans are inherently selfish by nature—always want what is best for ourselves Doesn’t care about what is equitable or fair—based upon personal motives If rewards outweigh costs, more likely to be satisfied and also stay in the  relationship What constitutes rewards? BUT, also depends upon comparisons to others * Comparison Level (CL): Expectation of outcomes people think they should receive in a relationship What you think about own relationship Standard with which people determine how satisfactory a relationship is—what  they feel they deserve Self-worth, self-esteem More satisfied when outcomes meet or exceed CL Comparison Level of Alternatives (CL-Alt): Perceived potential alternatives outside relationship
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This note was uploaded on 09/09/2011 for the course COMM 124 taught by Professor Tamaraafifi during the Winter '08 term at UCSB.

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124 - Equity - Equity...

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