152_exam_3_review_sheet+W11[1]

152_exam_3_review_sheet+W11[1] - CMN 152 EXAM 3 REVIEW LIST...

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CMN 152 EXAM 3 REVIEW LIST DUAL PROCESSING MODELS Cognitive response model -Thought-listing task is a method for assessing cognitive response. - single-process model -says that people’s cognitive responses to a message have an effect on persuasion. -assumes that people are all active processors-just at different levels What are cognitive responses? - cognitive responses are the initial thoughts generated about the message - people actively relate information contained in a persuasive message to their existing feelings and beliefs about the message -Cognitions generated in response to persuasive message determines both the direction and magnitude of attitude change (valence and number of thoughts) -Cognitive response is a cognitive evaluation of the entity that constitutes an individual’s beliefs about the objects -Cognitive responses to a message have an effect on the persuasion -This generates both the direction and magnitude of attitude change -Relate the message to their existing feelings and beliefs about message -“reactions to the message” Factors that impact the favorability and magnitude of responses Message Features Predominant Valence Outcome Strong + P Weak - NP Pro-belief (consistent) + P Con-belief (inconsistent) - NP -Messages that prompt predominantly favorable target-generated thoughts should be
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152_exam_3_review_sheet+W11[1] - CMN 152 EXAM 3 REVIEW LIST...

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