Commitment and Consistency sup nts-1

Commitment and Consistency sup nts-1 - CMN 152 COMMITMENT...

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CMN 152 COMMITMENT AND CONSISTENCY Balance theory (Heider) o People are driven to maintain balance among the relations of elements o Imbalance tends not to be maintained overtime o Imbalance can be resolved by changing one’s attitude toward one of the elements or adding/altering elements Hierarchy of attitudes o Attitudes are not independent of one another o 3 possible directions of influence: upwards, downwards, and sideways o 2 possible attitude change agents External message Attitudes impact each other o Direction of influence is top-down o If linked to other attitudes, all attitudes become the same as the abstract concept o Model accounts for decay Cognitive Dissonance o Concerned with the relations among cognitive elements o An element is any belief, opinion, attitude, or piece of knowledge o Elements may be related in 3 different ways Irrelevant Consonant Dissonant o 2 elements are dissonant if the opposite of one element follows from the other o Dissonance is an aversive motivational state o People want to avoid or reduce dissonance
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Commitment and Consistency sup nts-1 - CMN 152 COMMITMENT...

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