Dual processing ex

Dual processing ex - EXAMPLE STUDY Argument strength (weak...

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-Lo credibility source -> cuo -Lo involvement -Strong message Examples -weak message - lo distraction -hi consensus cue +cue or cr <-processing Start with ability or motivation. +P or NP <- outcome -disliked source -strong message - Lo NFC + cue or cr + P or NP 1. What feature(s) impact the predominant valence of cognitive responses? a) enhanced thought b) target’s initial attitude c) message strength 2. Larry receives a low quality message advocating increased government funding for stem cell research. According to cognitive response model Larry should demonstrate a more negative attitude
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Unformatted text preview: EXAMPLE STUDY Argument strength (weak or strong) Cues (# of arguments: 3 versus 9) Motivational Cues (Personal relevance: low or high) DV is attitude, ranges from 1 to 12 Low relevance 3 9 Arguments Arguments--------------------------------------------Weak 4.5 7.5 6 Lo elab.->cue arguments--------------------------------------------Strong 5 9 7 arguments 9.75 8.25 High relevance 3 9 Arguments Arguments--------------------------------------------Weak 4 1 2.5 Hi elab.->cr arguments--------------------------------------------Strong 8 10.5 9.25 arguments 6 5.75...
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This note was uploaded on 09/13/2011 for the course COM 152 taught by Professor Mikaylahughes during the Spring '07 term at UC Davis.

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Dual processing ex - EXAMPLE STUDY Argument strength (weak...

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