Exam 1 review sheet

Exam 1 review sheet - CMN 152 EXAM 1 REVIEW LIST THEORY...

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CMN 152 EXAM 1 REVIEW LIST THEORY Conceptual world Observational world Construct- Label for something not directly perceived that is nevertheless adopted for scientific inquiry Ex. (lonely, attitude-all labels. Words to use to define the notation) You cannot measure and it is not tangible. Conceptual definition- The process of defining constructs verbally with other constructs. Ex. Self-esteem construct. How one feels about one’s self is the conceptual definition. Proposition- Statement of relationship among constructs specifying how we think constructs are related. Ex. People who are narcissistic have an inflated sense of self. Test relationships between people who are narcissist tend to be verbally aggressive. 2 concepts: narcissist and verbal aggression and talk about how these concepts are related. Theory- A set of logically related propositions that provide some unifying explanatory mechanism and predicts some probable future outcomes. Ex. Explains and predicts: can understand why some phenomenon is occurring and when and how it is happening if you know certain factors. Propositions do not contract each other. Similarities are a way to predict communication. Predict some probable outcome. Criteria of a productive/useful theory- Falsifiable- can construct empirical test to demonstrate when a claim does not hold. Parsimonious- good theories are simple and not overly complicated. Internally consistent- propositions do not contradict each other. Issue of Logic. Specifies its relevant constructs and how they are measured. Not all theories explicitly state how the constructs. Some do and some don’t. Explains data better than existing theories on the same topic- resistance to persuasion. Agrees with existing theories about related topics. Generates new insights about the topic- gives people ideas about how to approach the topic that have not been investigated before. DEFINING PERSUASION Attitude (definition & qualities) – A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor. (desire to be closer or
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further from something). Attitudes are evaluations that contain this notation of approve or disapprove something. Attitudes have that feeling in them because the evaluation has feeling in them. Attitudes have cognitive as well. Attitude object can be anything. Attitudes towards everything. Ex. Schools, opposite sex, drugs, president, ect. Attitude towards the self is self esteems; how you feel about one’s self. Attitudes are tendencies Attitudes are evaluative Attitude objects are entities that elicit the evaluative responses Generally, attitudes are learned- have heard about them by someone and developed some evaluation or direct experience to have that evaluation. Some attitudes we do not have to have been told to have some evaluation. Ex. Attitudes towards loud noises.
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This note was uploaded on 09/13/2011 for the course COM 152 taught by Professor Mikaylahughes during the Spring '07 term at UC Davis.

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Exam 1 review sheet - CMN 152 EXAM 1 REVIEW LIST THEORY...

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