Message features-1

Message features-1 - CMN 152 MESSAGE FEATURES Message Features Implicit versus explicit conclusions One-sided versus two-sided messages Evidence

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
CMN 152 MESSAGE FEATURES Message Features Implicit versus explicit conclusions One-sided versus two-sided messages Evidence Motivational appeals Implicit versus explicit conclusions For an explicit message the author provides premises and states the resulting conclusion (Author provides argument, then states resulting conclusion) For an implicit message the author provides premises and the target must derive the resulting conclusion independently (author provides argument but derives conclusion; figure out conclusion themselves) Why might explicit conclusions be more effective? o Receivers are less likely to misunderstand the point of a message Why might implicit conclusions be more effective? o Receivers may be more persuaded because they reached the conclusion on their own Overall explicit conclusion messages are more effective. The advantage of explicit conclusion messages occurs independent of target intelligence/ Regardless. Ex. If you don’t vote, someone else will. It’s your right. Every vote counts. (You should register to vote) One-sided versus two-sided One-sided messages present arguments in favor of an advocated position Two-sided messages present arguments in favor and against an advocated position Two types of two-sided messages
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/13/2011 for the course COM 152 taught by Professor Mikaylahughes during the Spring '07 term at UC Davis.

Page1 / 3

Message features-1 - CMN 152 MESSAGE FEATURES Message Features Implicit versus explicit conclusions One-sided versus two-sided messages Evidence

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online