Salient beliefs and bsxe 2

Salient beliefs and bsxe 2 - Salient belief attributes •...

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Example 1- Eating healthy Salient belief attributes: Eating healthy reduces future health problems. I feel better when I eat better. Belief strength or evaluation: Statement 1 “Reducing future health problems is really good.” (evaluation) Statement 2 “It is highly likely that if you eat better you will feel better.” (belief strength) Example 2- Cell phone use while driving
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Unformatted text preview: Salient belief attributes: • It is convenient to be able to use a cell phone while driving. • The risk of crashing due to taking on a cell phone while driving is low. Statement 1 “Conveniences are good.” (evaluation) Statement 2 “I find it hard to believe that the risk of crashing while talking on a cell phone is low.” (belief strength)...
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Salient beliefs and bsxe 2 - Salient belief attributes •...

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