Source char sup nts

Source char sup nts - CMN 152 SOURCE CHARACTERISTICS Source...

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CMN 152 SOURCE CHARACTERISTICS Source Characteristics Credibility Liking Similarity Attractiveness Credibility Judgment made by a message recipient Concerns the believability of a message source Expertise and trustworthiness are dimensions of credibility Factors Impacting Credibility Information concerning education, occupation, and experience Nonfluencies Citation of sources of evidence Position advocated (expectancy-violation) Knowledge bias Reporting bias Liking Impact of Credibility The more involved a receiver is with the issue in the message the less credibility matters The position of the source can impact the direction of credibility's effects High credibility is more persuasive with a counterattitudinal message Low credibility is more persuasive with a proattitudinal message Identifying the source after the message minimizes the effect of credibility Factor Impacting Credibility -Information concerning education, occupation, and experience
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This note was uploaded on 09/13/2011 for the course COM 152 taught by Professor Mikaylahughes during the Spring '07 term at UC Davis.

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Source char sup nts - CMN 152 SOURCE CHARACTERISTICS Source...

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