seminario - company, people will not remember the companys...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Valerie Bodden Kluge (10-0014) March 8, 2010 Mr. Erik Perez Marketing Summary Last Thursday March 4 th , 2010 we were fortunate enough to have the opportunity to attend to a marketing related conference hosted by the marketing gurus Martin Lindstrom and Steve Cone. I enjoyed how Steve Cone spoke about the need to retain your company’s identity. He basically explained why companies should avoid changing the slogan more than two or three times, because aside from costing a fortune to the
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: company, people will not remember the companys motto after a while. The importance of sending a clear message when advertising was also stated. If a company wants to capture a persons attention through an advertisement, there are several things it should consider, such as: the background color, font style and color, and length of the message. A written advertisement should always be short; if it is too long people will...
View Full Document

This note was uploaded on 08/09/2011 for the course SEMINARS --- taught by Professor --- during the Spring '10 term at Universidad Iberoamericana.

Ask a homework question - tutors are online