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Unformatted text preview: Yankee Stadium To increase stadium attendance and revenue, the New York Yankees chose to modernize the Yankee Stadium and rely on information technology to provide new interactive services to fans inside and outside the Stadium. They added 1,100 flat-panel high-definition TV monitors as well as redesigned the Stadium and job functions. These monitors provided: o Live game coverage o Up-to-date sport scores o Videos o Promotional messages o News, weather and traffic information o Touch screens for ordering food and merchandise o Interactive videoconferencing technology They created a Yankee website that allowed for the interaction with fans, selling of tickets and other products. Ticket price rose Stadium attendance rose These changes enhanced service, efficiency and profitability. They basically revised their business strategy, redesigned the Yankee stadium as well as the work flow and job functions within it, they also expanded the sales channels while implementing new technology. Some of the challenges they faced: New sources of competition Declining costumer base Increase cost Whats New in Management Information Systems (MIS) Recent changes in MIS that are prevailing in current businesses are: Technological Changes: The use of Cloud Computing Platforms is emerging. (Cloud computing platforms perform tasks that were previously done on corporate computers) Growth in Software as a Service (SaaS). (Many business applications are now available online, rather than boxed software or custom systems) Mobile Platform emergence. (Blackberry and I-phones are now competing with computers) People Changes: Managers are using online collaboration and social networking software. (Sites such as Google Aps. and Microsofts Windows SharePoint Services are now used to improve coordination/collaboration/knowledge sharing.) Business Intelligence Applications accelerate. (Interactive dashboards provide real-time performance information to managers and employees) Virtual Meetings proliferate. (Tele-conferencing, video conferencing and...
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- Spring '11