Credit Card Case Study - Click to edit Master subtitle...

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Unformatted text preview: Click to edit Master subtitle style 8/9/11 How Much Do Credit Card Companies Know About You? Azor Hazoury Pedro D. Raful Arlette Almanzar Valerie Bodden K. Eduardo Garcia-Godoy 8/9/11 Overview  Every time you purchase something with your credit card, the Credit Card Company assigns a four-digit category code that describes the type of purchase you just made.  These codes allow the credit card companies to know a lot about each of its customers.  They use these data to:  Target future promotions for additional products  Guard against credit card fraud by identifying unusual purchases. 8/9/11 Problem Identification Even though Credit Card company gain huge amount of revenues from costumers with debt who have to pay monthly interests charges, these costumers have become a mounting liability because a lot of people are filing bankruptcy and P ic tu r e 3 8/9/11...
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Credit Card Case Study - Click to edit Master subtitle...

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