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Credit Card Case Study - HowMuchDoCreditCard AzorHazoury...

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Click to edit Master subtitle style  8/9/11 How Much Do Credit Card  Companies Know About You? Azor Hazoury Pedro D. Raful Arlette Almanzar Valerie Bodden K. Eduardo Garcia-Godoy
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 8/9/11 Overview Every time you purchase something with your credit card, the Credit  Card Company assigns a four-digit category code that describes the  type of purchase you just made.  These codes allow the credit card companies to know a lot about  each of its customers.  They use these data to: Target future promotions for additional products  Guard against credit card fraud by identifying unusual purchases. Helps flag/identify costumers who frequently  surpass their credit card 
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 8/9/11 Problem Identification Even though Credit Card company gain huge amount of  revenues from costumers with debt who have to pay monthly  interests charges, these costumers have become a mounting  liability because a lot of people are filing bankruptcy and  defaulting on their payments.
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