Facebook case study - Click to edit Master subtitle style...

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Unformatted text preview: Click to edit Master subtitle style Facebook Beatriz Asilis Rene Columna Valerie Bodden Arlette Almanzar Facebook  Largest Social Networking in the world. Counts with around 300 million worldwide users. Allows users to connect and interact with others trough messaging, groups, photo sharing and different applications, such as the famous Farmville amongst others. Its interface is simple and clean. Opportunity for companies to aim their advertisements at their preferred target segments. Business tools  News Feeds  Profiles Broadcast Messages  Facebook Pages Promote their products Keep in touch with customers Disadvantages  Maintaining and transmitting vast amounts of data requires huge expenditures. Even though sales reached $265 million in 2008, it spends more money than it earns.  Banner adds sell for a very small amount. (15 cents per 1000 clicks)....
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Facebook case study - Click to edit Master subtitle style...

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