E-Commerce - E-Commerce: Digital Markets, Digital Goods 1)...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: E-Commerce: Digital Markets, Digital Goods 1) E-commerce refers to the use of any networking technologies to transact business. FALSE 2) Retail consumer e-commerce is still growing at single-digit rates. FALSE 3) The Internet shrinks information asymmetry. TRUE 4) Information asymmetry exists when one party in a transaction has more information for the transaction than the other party. TRUE 5) All previous mass media in modern history, including the printing press, use a broadcast model where content is created in a central location by experts. TRUE 6) Disintermediation provides major benefits to the distributor. FALSE 7) In general, for digital goods, the marginal cost of producing another unit is about zero. TRUE 8) An information broker provides product, pricing, and availability information to individuals and businesses and generates revenue from advertising or from directing buyers to sellers. Answer: TRUE 9) A banner ad opens a new window automatically and does not disappear until the user clicks on it. FALSE 10) Podcasting allows subscribers to listen to live, streaming radio and other audio content. FALSE 11) An online syndicator aggregates content or applications from multiple sources, packaging them for distribution, and reselling them to third-party Web sites. TRUE 12) Web sites can gather bountiful detailed information about customer behavior and demographics. TRUE 13) Companies rarely use Web pages to analyze customer information. FALSE 14) Amazon.com uses Web personalization as a major marketing tool. TRUE 15) EDI standards that take advantage of network communications have yet to be fully implemented at the industry level. FALSE 16) Web sites cannot currently provide customers with call center interaction. FALSE 17) Some Net marketplaces support contractual purchasing based on long- term relationships with designated suppliers. TRUE 18) Exchanges proliferated during the early years of e-commerce, but many have failed, in part because they encouraged competitive bidding that drove prices down. FALSE 19) Automobile manufacturing is an example of a vertical market. TRUE 20) Accumulated balance digital payment systems allow consumers to make instant online payments to merchants and other individuals based on stored value in a digital account. FALSE 21) Through what channel did e-commerce first evolve? A) online advertising sales B) internet portals C) online book sales D) Internet service providers 22) Since the dot-com bubble burst of 2001, e-commerce revenues: A) have essentially stagnated. B) show signs of stabilizing. C) have returned to solid growth. D) have returned to exponential growth. 23) Based on your reading of the chapter, e-commerce is A) still in a revolutionary phase....
View Full Document

Page1 / 19

E-Commerce - E-Commerce: Digital Markets, Digital Goods 1)...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online