Book Questions Due-Feb16 - n What are the seven key...

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Click to edit Master subtitle style  8/9/11 Book Questions Valerie Bodden K. (10-0014)  Azor Hazoury (10-1192)  Joaquin Castillo (10- 0085) Maria G. Liriano  (09-
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 8/9/11 Page 33 Number 13 n What is a Marketing Strategy?
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 8/9/11 Answer n A marketing strategy is a process that can allow an  organization to concentrate its limited resources on the  greatest opportunities to increase sales and achieve a  sustainable competitive advantage. n It should be centered around the key concept that  customer satisfaction is the main goal. n It usually combines product development,  promotion, distribution, pricing, relationship  management and other elements Picture 3
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 8/9/11 Page 73 Number 17
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Unformatted text preview: n What are the seven key considerations in deciding whether or not to enter a given international market? 8/9/11 Answer The seven key considerations in deciding whether or not to enter a given international market are: 1. Whether the geographic area is homogenous or heterogeneous with respect to its culture. 2. What needs can the product/service fill in this culture? 3. Can enough of the people needed the product afford it? 4. What values or patterns are relevant to the purchase and use of this product? 5. What are the distribution political and legal structures for the product? Picture 3...
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This note was uploaded on 08/09/2011 for the course BUSINESS --- taught by Professor Torres during the Spring '11 term at Universidad Iberoamericana.

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Book Questions Due-Feb16 - n What are the seven key...

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