HW2-Marketing After Recession

HW2-Marketing After Recession - Valerie Bodden K. 10-0014...

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Valerie Bodden K. 10-0014 Consumer Behavior HW 2- Marketing After the Recession January 27, 2011 Marketing After the Recession A recession is a period that really harms companies, since there is not a lot of disposable money circulating, people do not really buy products nor spend on services. Many companies believe that spending money on advertising or marketing during recession periods is really useless, since the audience that will continue to buy their product is the one that already knew it. On the article Marketing After the Recession, written by John Quelch, the author arguments that marketers must marketer their product, start planning as soon as they can to reach the costumers after the recession is over. He then on goes to list several useful recommendations for marketers to follow, which are: focus on high- potential customers, don’t assume a return to normal, asses your target customers’ trust in your brand, stay focused on cost, know your lead indicators, develop scenarios, don’t
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This note was uploaded on 08/09/2011 for the course BUSINESS --- taught by Professor Torres during the Spring '11 term at Universidad Iberoamericana.

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HW2-Marketing After Recession - Valerie Bodden K. 10-0014...

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