Kalimocho - Valerie Bodden K. (10-0014) Professor Nazario...

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Valerie Bodden K. (10-0014) Professor Nazario Consumer Behavior March 8, 2011 Kalimocho Experience During our latest consumer behavior class, professor Nazario gave the interesting assignment, or more like experience, to go to a new, hip bar that has just opened in the Zona Colonial and actually take at look at the behavior of the costumers present at the Bar. Unfortunately, I could not attend to the bar, Kalimocho, on Friday, but instead went another day of the weekend. Consumer behavior is very much needed for firms to know, because you need to know that your target segment wants, what it expects and what it enjoys in order to fulfill those needs. Kalimocho is a very cool restaurant and bar, although it has the typical Spanish flow selling tapas, churrasco, and other meats, the decoration and the mood the location had was very appealing to me. First of all, it had this spot in an outdoor area, sort of a VIP part, that had a few couches there, which is very interesting and appealing, because who does not like to feel special or VIP, if you
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This note was uploaded on 08/09/2011 for the course BUSINESS --- taught by Professor Torres during the Spring '11 term at Universidad Iberoamericana.

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Kalimocho - Valerie Bodden K. (10-0014) Professor Nazario...

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