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HW3 - are saying to their target customer&quot you...

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Customer value propositions tend to fall into three broad categories: customer intimacy , operational excellence , and product leadership . Companies that adopt a customer intimacy strategy are in essence saying to their target customer, "you should choose us because we understand and respond to your individual needs better than our competitors." Example: Bath and Body Works or Neutrogena Companies that pursue the second customer value proposition, operational excellence
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Unformatted text preview: , are saying to their target customer, " you should choose us because we can deliver products and services faster, more conveniently, and at a lower price that our competitors." Operational Excellence: Wallmart or Target Companies pursuing the third customer value proposition, product leadership , are saying to their target customer, "you should choose us because we offer higher quality products than our competitors." Example: Mercedez Benz or Cartier...
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