HW3 - , are saying to their target customer,...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Customer value propositions tend to fall into three broad categories: customer intimacy , operational excellence , and product leadership . Companies that adopt a customer intimacy strategy are in essence saying to their target customer, "you should choose us because we understand and respond to your individual needs better than our competitors." Example: Bath and Body Works or Neutrogena Companies that pursue the second customer value proposition, operational excellence
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: , are saying to their target customer, " you should choose us because we can deliver products and services faster, more conveniently, and at a lower price that our competitors." Operational Excellence: Wallmart or Target Companies pursuing the third customer value proposition, product leadership , are saying to their target customer, "you should choose us because we offer higher quality products than our competitors." Example: Mercedez Benz or Cartier...
View Full Document

Ask a homework question - tutors are online