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Unformatted text preview: , are saying to their target customer, &quot; you should choose us because we can deliver products and services faster, more conveniently, and at a lower price that our competitors.&quot; Operational Excellence: Wallmart or Target Companies pursuing the third customer value proposition, product leadership , are saying to their target customer, &quot;you should choose us because we offer higher quality products than our competitors.&quot; Example: Mercedez Benz or Cartier...
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- Spring '11
- Cost Accounting