Musicalia Plc Macro - MusicaliaPlc AzorHazoury(101192 JoaquinCastillo(100085 ValerieBoddenK(100014 (090881 MusicaliaPlc MusicaliaPlc. .Ithasbeenin

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Click to edit Master subtitle style  8/9/11 Musicalia Plc. Azor Hazoury (10-1192) Joaquin Castillo (10-0085) Valerie Bodden K. (10-0014) Maria Gabriella Liriano (09-0881)
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 8/9/11 Musicalia Plc. is a high volume producer of CDs  and other associated products. It has been in  business for 15 years and was formed after the  liquidation of a company producing records.  Musicalia Plc.
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 8/9/11 Product: A range of CD ROMs, DVD discs and  other data recording equipment.  Market:  Musicalia Plc. operates in a rapidly  changing and evolving technological market. All  products are sold to UK firms. General Information
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 8/9/11 Ownership: A Plc. The shares were floated 15  years ago and aside from 2 big institutional  investors they are mainly owned by small  shareholders. General Information
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 8/9/11 Turnover: £175 million Profit: £14 million Profit margin : 8%  Financial Information
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 8/9/11 Production is highly automated, and the facilities  are a dust-free environment. The labor required is  relatively unskilled for production and direct costs  are a small proportion of overall costs. Production Information
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 8/9/11 Marketing strategy: Most of the products are sold  on to big music companies to be recorded. Marketing
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Types of marketing used mainly: No advertising.  Most marketing focuses around the 'product' and  is done by developing strategic relationships. Marketing
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This note was uploaded on 08/09/2011 for the course ECONOMICS --- taught by Professor --- during the Spring '11 term at Universidad Iberoamericana.

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Musicalia Plc Macro - MusicaliaPlc AzorHazoury(101192 JoaquinCastillo(100085 ValerieBoddenK(100014 (090881 MusicaliaPlc MusicaliaPlc. .Ithasbeenin

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