MARKETING HOY - for the brand. Another type of approach is...

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Valerie Bodden K. 10-0014 July 14, 2010 Marketing Hoy Seminar Marketing Hoy Now a days one of the most vital things in order to be successful in the business world is to learn how to correctly market your product. Throughout the seminar three different concepts where explained, these being: field marketing, e- marketing and eco-marketing. Although they are three different things, at the end they are all approaches to marketing a product from a different point. Field marketing is considered to be basically the practice of marketing your product outside your home or office. This basically includes everything from handing out leaflets, sampling and demonstration of products and outdoor promotional events as well. The advantage of this type of marketing approach is that the costumer feels identified with the product, and also creates a whole image
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Unformatted text preview: for the brand. Another type of approach is e-marketing or electronic marketing, which consists in using the standards of marketing but throughout the electronic media, or internet and such. Since now the world revolves around technology and people spend a vast amount of time sitting in front of a computer, or using their cellular phones to brows the web, it is a very practical thing to market your product this way. The third and final concept is eco-marketing, or green marketing, is the practice of improving the economy of marketing by using eco-friendly products. The advantage of this type of marketing is that your company or organization comes across as a responsible one, because it is caring for the future of the earth and the environment as a whole....
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This note was uploaded on 08/09/2011 for the course BUSINESS --- taught by Professor Torres during the Spring '11 term at Universidad Iberoamericana.

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MARKETING HOY - for the brand. Another type of approach is...

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