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Unformatted text preview: for the brand. Another type of approach is e-marketing or electronic marketing, which consists in using the standards of marketing but throughout the electronic media, or internet and such. Since now the world revolves around technology and people spend a vast amount of time sitting in front of a computer, or using their cellular phones to brows the web, it is a very practical thing to market your product this way. The third and final concept is eco-marketing, or green marketing, is the practice of improving the economy of marketing by using eco-friendly products. The advantage of this type of marketing is that your company or organization comes across as a responsible one, because it is caring for the future of the earth and the environment as a whole....
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This note was uploaded on 08/09/2011 for the course BUSINESS --- taught by Professor Torres during the Spring '11 term at Universidad Iberoamericana.
- Spring '11