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Unformatted text preview: Advertising Notes March 22, 2010 Innovative IBP Report Target buys whole New Yorker Issue (Aug. 22, 2005) Target’s Strategy • Unclutter the ad environment • Hired 21 illustrations • Used Target’s bulls ehe logo • Must have NY theme (only used white, red, and black) Target=only advertiser The Communication Process I don’t know what happened but I didn’t get any of these notes, I think he went to fast. Sorry Communication variables, advertising can influence whether or not a sale occurs • Awareness • Knowledge • Attitudes Red Roof Inns (video shown in class) The Red Roof Inns Awareness When you think about motels, what are the first 3 that come to mind?- If the advertising is affective Have you ever heard of a motel chain called The Red Roof Inns Knowledge- Which motel chain offers free local calls?- Which motel chain does Martin Attitudes (agree or disagree)- Red Roof Inns are economical places to stay - Red Roof Inns are friendly places to stay- Red Roof Inns are ecologically friendly “Halo Effect”...
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