{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

MKT 320f- 2010 Fall 1230pm (R)(1)

MKT 320f- 2010 Fall 1230pm (R)(1) - MARKETING 320F...

Info icon This preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
MARKETING 320F FOUNDATIONS OF MARKETING FALL 2011 COURSE OUTLINE Instructor: Professor Herbert A. Miller, Jr. Office Hours: T TH 11:00-11:45am Class hours: TTH 12:30 pm-2:00 pm Office Location: GSB 5.124J Location: UTC 2.102A Telephone: 471-1128 MKT. Dept. Unique No.: 04955 Office: 471-9806 Web Page: blackboard at http://courses.utexas.edu/?bbatt=Y In order to log in to blackboard you will need your UTEID. Grades will be posted on e-gradebook. E-mail: [email protected] Please state the name of the course you are in, i.e. MKT 320F, and the unique number, in the subject line of your e-mails. TA: Kacy Kim E-mail: [email protected] Phone: 471-1128 (leave a message at the Marketing Department) Office Hours: T 11:15 am-12:15 pm TH 11:15 am-12:15 pm (By Appointment Only) Office Location: GSB Event Room (GSB 5.130) FYI: No TA office hours will be held until the 4 th day of class. Prof. Miller will NOT begin official office hours until the 4 th class day. If you need to speak with him before then, please contact him via e-mail or call his office. Required Text: Basic Marketing , 18 th Edition. Irwin/McGraw-Hill. Perreault & McCarthy. Course Objectives: This course is designed to introduce non-business students to the foundations of marketing as they relate to the whole business enterprise. I will provide insight into the way in which customer wants and needs are transformed into a firm’s strategies and tactics. This course will consist of class lectures, textbook, speakers, films, articles, and cases all designed to give you a comprehensive understanding of marketing. 1. To provide you with knowledge of the history of marketing activities and the evolution of the
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
modern marketing system. 2. To heighten your awareness of the interaction between business and society as it relates to marketing activities. 3. To expand your understanding of the marketing system and basic marketing vocabulary. 4. To develop your understanding of basic marketing activities and ways that marketing relates to other business activities. 5. To sharpen your analysis of business strategy and tactics from a marketing person’s perspective. 6. To provide you with a framework for developing marketing strategy and a working understanding of tools and tactics useful in implementing marketing strategy. Nature of the Course: Due to the size of this class, the course will be taught through a lecture format. I will personalize the class with outside information, guest speakers, films, and personal business experiences. However, in addition to this material, the course will include discussions of articles on “current events” related to marketing. You will be responsible for all speakers, films, articles and personal business example covered in each class. As much as possible I will try to involve you in all the course material by asking for your opinions and comments on topics as they are covered in class. As we cover different aspects of marketing, you will probably notice examples of marketing in the world around you. I
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern