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Unformatted text preview: 9 different functions: 1. Advertising 2. Lobbying 3. Issues Management 4. Development 5. Public Affairs 6. Press Agentry 7. Internal Relations 8. Publicity 9. Investor Relations Salience: our feeling about an object derived by past experiences. Pertinence: Relative value of objects compared to other objects. 5 characteristics of opinion: 1. Direction- for something or not for something which one? 2. Intensity 3. Stability: How long do they hold on to the direction with the same intensity. 4. Informational Support: How much knowledge do people have on the issue? 5. Social Support: The extent in which people think that their opinions are shared. Selective Perception: when someone decides to perceive messages and decided not to. Selective Retention: when someone wants to know something they remember it more. We remember things that already agree with us. Coorientation: I ntrapersonal: within one individual I nter personal: with two individuals Congruency: Intrapersonal concept. When one thinks one thing and t ries to Intrapersonal concept....
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- Spring '11