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AmericanMassMedia2011 - The News Media in The New...

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Click to edit Master subtitle style The News Media in The New Millennium
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In Whom Do We Trust ? (2009) Ü Nurses 83% Ü Doctors 65% Ü Policemen 63% Ü Teachers 54% Ü Clergy 50% Ü “Journalists” 23% Ü Lawyers 13% Ü Advertising Practitioners 11% Ü Car Salespeople 6%
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Click to edit Master subtitle style “The first thing you need to know [about ABC News] is that we’re trying to make money. . . Sam Donaldson ABC News November 10, 2004 UNC –Chapel Hill
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Note Going in: Ü news sets the agenda for the country. Ü Major news organizations control two important elements of news: Content: Context:
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In the Beforetime …….. Ü News: An out-of-the-ordinary event that people needed to know . Ü presented strictly objectively. Ü That’s not the case anymore ………...
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Click to edit Master subtitle style “These Days there’s all too much coverage of pseudo-events about extraordinarily inauthentic people doing inauthentic things.” -- David Halberstam Pulitzer Prize Winning Journalist
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The changing media picture. . . .. . . Ü Fewer sources of news Ü There aren’t many 2- paper towns anymore. “There’s no substitute for competing newspapers in journalism.” ~ John Morton, newspaper analyst
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The 1,000 lbs Gorilla Effect Ü Newspapers : Inheritance Taxes (55% of the value of the paper) Ü Television: limits on ownership continually lifted Ü Radio: now treated like entertainment Ü News is coming from fewer and fewer sources!
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The New Media are Fast Encroaching! Ü News on the Internet is stealing consumers. Ü less traditional journalistic parameters. Ü consumer can be his own editor. Ü In a 2007 study done by Bain & Company: A Single newspaper subscriber nets the paper $1,000 in advertising revenue An online reader nets the company $5.50
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The Economic squeeze Ü Alternative news sources Ü General lack of interest in news Ü Tough economic times
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The Newsroom Pressure Cooker: Ü News is a business, not a public service! Ü Need for profitability= need to sell ads=need to deliver large audiences = flashier, more exciting stories Ü Highly Competitive Ü Pressure on reporters is constant!
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The Result… Ü 1980: Janet Cooke and the Washington Post debacle. Ü 1992: ABC’s PrimeTime and Food Lion Ü July 2, 1998: CNN/Time retracts nerve gas story. Ü Boston Globe’s Mike Barnicle caught plagiarizing George Carlin
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And they’re still falling . . . . . Ü Stephen Glass resigns from The New Republic : embellishing stories Ü 2003: New York Times Jayson Blair Ü May 16, 2005: NEWSWEEK
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The Dateline Affair Ü NBC set out to prove saddle bag fuel tanks were dangerous Ü November 17, 1992 telecast – trucks rigged with rocket engines to explode Ü GM filed suit and NBC settled the next day!
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