AmericanMassMedia2011 - The News Media in The New...

Info iconThis preview shows pages 1–14. Sign up to view the full content.

View Full Document Right Arrow Icon
Click to edit Master subtitle style The News Media in The New Millennium
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
In Whom Do We Trust ? (2009) Ü Nurses 83% Ü Doctors 65% Ü Policemen 63% Ü Teachers 54% Ü Clergy 50% Ü “Journalists” 23% Ü Lawyers 13% Ü Advertising Practitioners 11% Ü Car Salespeople 6%
Background image of page 2
Click to edit Master subtitle style “The first thing you need to know [about ABC News] is that we’re trying to make money. . . Sam Donaldson ABC News November 10, 2004 UNC –Chapel Hill
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Note Going in: Ü news sets the agenda for the country. Ü Major news organizations control two important elements of news: Content: Context:
Background image of page 4
In the Beforetime ……. . Ü News: An out-of-the-ordinary event that people needed to know . Ü presented strictly objectively. Ü That’s not the case anymore ………. ..
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Click to edit Master subtitle style “These Days there’s all too much coverage of pseudo-events about extraordinarily inauthentic people doing inauthentic things.” -- David Halberstam Pulitzer Prize Winning Journalist
Background image of page 6
The changing media picture. . . . . . . Ü Fewer sources of news Ü There aren’t many 2- paper towns anymore. “There’s no substitute for competing newspapers in journalism.” ~ John Morton, newspaper analyst
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The 1,000 lbs Gorilla Effect Ü Newspapers : Inheritance Taxes (55% of the value of the paper) Ü Television: limits on ownership continually lifted Ü Radio: now treated like entertainment Ü News is coming from fewer and fewer sources!
Background image of page 8
The New Media are Fast Encroaching! Ü News on the Internet is stealing consumers. Ü less traditional journalistic parameters. Ü consumer can be his own editor. Ü In a 2007 study done by Bain & Company: A Single newspaper subscriber nets the paper $1,000 in advertising revenue An online reader nets the company $5.50
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Economic squeeze Ü Alternative news sources Ü General lack of interest in news Ü Tough economic times
Background image of page 10
The Newsroom Pressure Cooker: Ü News is a business, not a public service! Ü Need for profitability= need to sell ads=need to deliver large audiences = flashier, more exciting stories Ü Highly Competitive Ü Pressure on reporters is constant!
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
The Result… Ü 1980: Janet Cooke and the Washington Post debacle. Ü 1992: ABC’s PrimeTime and Food Lion Ü July 2, 1998: CNN/Time retracts nerve gas story. Ü Boston Globe’s Mike Barnicle caught plagiarizing George Carlin
Background image of page 12
Ü
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 14
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/13/2011 for the course PUR 4000 taught by Professor Staff during the Spring '11 term at University of Central Florida.

Page1 / 49

AmericanMassMedia2011 - The News Media in The New...

This preview shows document pages 1 - 14. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online