Evaluating%20the%20program%20ch%2014

Evaluating%20the%20program%20ch%2014 - Step Four:...

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Click to edit Master subtitle style Step Four: Evaluating the Program Chapter 14
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Scientifically Managed 4-step Process 1. Defining the problem or opportunity : “What’s happening now” 2. Planning and Programming: “Based on what we’ve learned, what should we do or say?” 3. Taking action and communicating: - “Who should do or say it? When, where and how?” 1. Evaluating the program: - “How are we doing or how did we do?”
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Evaluation Research The process for evaluating program planning, implementation and impact Formative Research: conducted before and during the program Summative Research: conducted when you’re done to assess progress and document impact
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Before you can evaluate you must: 1. Understand communication theory, and media and audience effects 2. Understand the difference between process (effort and output) and outcome (impact and effect) 3. Have SMART objectives 4. Be numerical as well as rhetorical
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Steps in the evaluation process 1. Agree on the uses and purposes of research
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Evaluating%20the%20program%20ch%2014 - Step Four:...

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