Taking%20action%20and%20communicating%20ch%2013

Taking action an - Step Three Taking Action and Click to edit Master subtitle style Scientifically Managed process 1 2 3 Defining the problem or

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Scientifically Managed process: 1. Defining the problem or opportunity : 2. Planning and Programming: 3. Taking action and communicating: - “Who should do or say it? When, where and how?” 1. Evaluating the program:
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Taking Action Communicating “In all such settings and outcomes, there are winners and losers. More and more, it is the ability to control information and its flow that determines who is which.” ~ Jarol B. Manheim “Words are merely words, and they can be purely cosmetic if they aren’t backed by convictions, actions and policies.” ~ Harold Burson
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Tylenol poisoning crisis Action strategy Stopped producing and advertising Worked with FBI and FDA Recalled ALL capsules Created tamper-resistant packaging
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Tylenol poisoning crisis Communication Strategy Intensive effort to gather facts on tainted meds Full cooperation with FDA and FBI Assurance of company’s commitment to solve mystery and protect consumers Full, candid cooperation with media to get facts to the public quickly
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This note was uploaded on 09/13/2011 for the course PUR 4000 taught by Professor Staff during the Spring '11 term at University of Central Florida.

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Taking action an - Step Three Taking Action and Click to edit Master subtitle style Scientifically Managed process 1 2 3 Defining the problem or

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