00Intro - b. Moore School of Business Code of Conduct (pp....

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Click to edit Master subtitle style Principles of Marketing Course Introduction
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Learning Objectives 1. Introduction 2. Class Roll 3. Syllabus  4. Resume Assignment (Due Next Class)
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Introduction
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Immigration, Culture, and  Ethnicity in Transformative  Consumer Research
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Class Roll Name an item  of yours that  you really  should get rid 
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Syllabus 1. Course Content and  Schedule Consider e-book rental or  purchase
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Syllabus Overview   Survey course oriented around “the Four Ps” Product Price  Place  (Distribution) Promotion  (Marketing Communications)
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Syllabus 1. Course Content and Schedule 2. Grading
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Grading Item Points Exam 1 200 pts. Exam 2 200 Exam 3 200 Hands-on Exercise 1 100 Hands-on Exercise 2 100 Final Exam (Comprehensive) 100 Course Participation 100 (attendance-30pts, in-class discussion- 30pts, marketing research*-40pts) Total 1,000 pts. *See marketing research requirements on pp. 6-7 of  syllabus
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Syllabus 1. Course Content and Schedule 2. Grading 3. Academic Integrity a. USC Honor Code (p. 4)
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Unformatted text preview: b. Moore School of Business Code of Conduct (pp. 4-5) Syllabus 1. Course Content and Schedule 2. Grading 3. Academic Integrity 4. Marketing Research Requirement (pp. 6-7) Resume Assignment Submit Professional Quality Resume Due Next class by Noon Use Digital Dropbox in Blackboard See full instructions in COURSE DOCUMENTS Minimum requirements: Current contact info (including snail mail) Expected graduation (e.g., May 2011) Degree/major (e.g., B.S. Marketing) Resume Help Resources for Help with Resume Writing Print Sources: Business Writing Handbooks Numerous Online Sources The Center for Business Communications ( http://mooreschool.sc.edu/facultyandresearch/researchce ) Next Time: Photos Dont worry. I destroy the photos at the end of the term. *** Theyre just a memory device....
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00Intro - b. Moore School of Business Code of Conduct (pp....

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