01Overview - 99 LEARNING OBJECTIVE #3 KEY ELEMENTS OF...

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Click to edit Master subtitle style AN OVERVIEW OF MARKETING Prologue and Chapter 1
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Learning Objectives 1. WHY BOTHER TO STUDY MARKETING? 2. 3. SCOPE OF MARKETING 4. KEY ELEMENTS OF MARKETING  5. THE MARKETING ORIENTATION 6. MARKETING IN SOCIAL ENTERPRISES We’re learnding! 22
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33 WHY BOTHER TO STUDY  MARKETING?
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44 WHY BOTHER TO STUDY  MARKETING?
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55 WHY BOTHER TO STUDY  MARKETING?
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66 WHY BOTHER TO STUDY  MARKETING?
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77 LEARNING OBJECTIVE #1 MARKETING:  a social and managerial  process /  by which individuals, groups and  organizations /   satisfy their needs and  wants /   by creating and exchanging “value”  with others
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88  L.O. #1:  MARKETING THE PURPOSE OF MARKETING IS TO  CREATE SATISFYING EXCHANGES
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LEARNING OBJECTIVE #2 THE SCOPE OF MARKETING
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Unformatted text preview: 99 LEARNING OBJECTIVE #3 KEY ELEMENTS OF MARKETING STRATEGY MARKETING STRATEGY A statement of objectives and an approach to 1010 3. The Marketing Mix 2. Target Markets 1. Marketing Plan 1111 LEARNING OBJECTIVE #4 THE MARKETING ORIENTATION Four Marketing Orientations 1. The Production Orientation 2. The Selling Orientation 3. The Marketing Orientation 4. The Societal Marketing Orientation 1212 LEARNING OBJECTIVE #5 MARKETING IN SOCIAL ENTERPRISES SOCIAL ENTERPRISE: A mission-driven organization whose activities are social in purpose ( NOT always non-profit) Points of Comparison to Traditional Businesses: SEs deliver benefits that are not always obvious SEs serve multiple constituents...
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01Overview - 99 LEARNING OBJECTIVE #3 KEY ELEMENTS OF...

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