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02Global - THEGLOBALMARKETING ENVIRONMENT Chapter4...

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Click to edit Master subtitle style THE GLOBAL MARKETING  ENVIRONMENT  Chapter 4
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22 LEARNING OBJECTIVES   #1 MACRO AND MICRO ENVIRONMENT #2 DEMOGRAPHIC ENVIRONMENT #3 COMPETITIVE/ECONOMIC ENVIRONMENT #3a THE FIVE COMPETITIVE FORCES #3b ECONOMIC GROWTH & BUS. CYCLE #4 NATURAL (PHYSICAL) ENVIRONMENT #5 TECHNOLOGICAL ENVIRONMENT #6 POLITICAL-LEGAL ENVIRONMENT #7 SOCIO-CULTURAL ENVIRONMENT
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33 LEARNING OBJECTIVE #1 MACRO AND MICRO ENVIRONMENT MACROENVIRONMENT: broad societal forces that impact  all  organizations     (e.g. war, economic recession) MICROENVIRONMENT: forces close to the organization  that directly affect its ability to serve its stakeholders    (e.g., new fuel efficiency standards for SUVs)
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44 LEARNING OBJECTIVE #2 DEMOGRAPHIC ENVIRONMENT   Demography – the study of the vital statistics  and characteristics of human populations Individuals:  birth/age cohorts, generational  groups, birth and death rates Groups : race, ethnicity, gender, class Population Distribution : location, density
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55 LEARNING OBJECTIVE #2 DEMOGRAPHIC ENVIRONMENT Population Statistics World population is  over 6.96 billion expected to exceed 7.5  billion by 2025 The most populated  nations are in the  industrialized world Rank Country or Area Population 1 China 1,339,724,852 2 India 1,210,193,422 3 United States    312,061,000 4 Indonesia    237,556,363 5 Brazil    190,732,694 6 Pakistan    177,028,000 7 Nigeria    158,423,000 8 Bangladesh    151,146,000 9 Russia    142,905,200 10 Japan    127,950,000 Source: US Census Bureau
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