03Strategy - THEROLEOFMARKETINGINTHE ORGANIZATION Chapter2

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Click to edit Master subtitle style THE ROLE OF MARKETING IN THE  ORGANIZATION   Chapter 2
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22 LEARNING OBJECTIVES   #1 ORGANIZATIONAL (CORPORATE)  PLANNING #2 MARKETING STRATEGY #3 BASIC MARKETING STRATEGIES #4 SIX STAGES OF STRATEGIC MARKETING 
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33 LEARNING OBJECTIVE #1 CORPORATE PLANNING 
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44 LEARNING OBJECTIVE #1 CORPORATE PLANNING  1. Written 2. Measurable 3. Clear 4. Specific 5. Challenging (but  realistic)
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55 LEARNING OBJECTIVE #1 CORPORATE PLANNING 
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LEARNING OBJECTIVE #2 MARKETING STRATEGY Marketing  Strategy Corporate-Level Strategies for  Organizational Growth (How can we grow the  company?) Brand-Level Strategies for  Competitive Advantage (How can we be better than our  competitors?) 66
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LEARNING OBJECTIVE #3 BASIC MARKETING STRATEGIES Corporate-Level  Strategies  Market Penetration Existing products Existing customers Product Expansion New products Existing customers   Market Expansion
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03Strategy - THEROLEOFMARKETINGINTHE ORGANIZATION Chapter2

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