Ex1Rev1-3 - Exam1Review ClicktoeditMastersubtitlestyle...

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Click to edit Master subtitle style Exam 1 Review
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22 Exam 1 Protocol Covers All Materials from Lectures 1-3 Topics: Overview, The Global Marketing Environment,  The Role of Marketing in the Firm Format: 35-40 Multiple Choice Questions Please Bring #2 Pencils Store Bags, Books, etc. at Front of Room,  Leave  Cell Phones Stored/Ringers Off
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33 Lecture 1 – Overview of Marketing Definition of Marketing  What are its key components? Scope of Marketing The Marketing Orientation/Concept/Philosophy How does it differ from the others? Marketing in Social Enterprises  What constitutes a social enterprise (SE)? How are SEs different from other organizations that do 
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44 Lecture 2 – The Global Marketing Environment Demographic Environment Competitive/Economic Environment Physical (Natural) Environment Technological Environment Political-Legal Environment Socio-Cultural Environment 
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Ex1Rev1-3 - Exam1Review ClicktoeditMastersubtitlestyle...

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