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Unformatted text preview: With all new ways to communicate with people, advertising is becoming that much bigger. Media technology is growing faster every year and advertisers are using the most up to date ways to get their message out to consumers. A major cause of the advertising boom, analysts say, is the proliferation of new media from the Internet to hundreds of channels of cable and satellite TV and radio. Increased consumer control over traditional advertising media complicates matters further. Todays consumer is faced with so many options when it comes to gathering information or entertaining themselves that advertisers have found numerous ways to promote their products to consumers worldwide. As technology grows, advertisers options seem to become limitless....
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- Fall '11