Conformity

Conformity - SOCIAL INFLUENCE: CONFORMITY & MERE PRESENCE...

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SOCIAL INFLUENCE: CONFORMITY & MERE PRESENCE PSY 102: Social Psychology Instructor: Courtney Gosnell
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Outline Conformity Informational vs. Normative Influence Obedience to Authority Nonconformity Mere Presence
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Conformity Conformity: A change in behavior or belief in agreement with others. Compliance: Conforming to an implied or explicit request in public while privately disagreeing Obedience: Conforming to an explicit request Acceptance: Conforming that also involves a change in belief
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Informational vs. Normative Influence
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Norm Formation via Informational Social Influence The influence of other people that leads us to conform because we see them as a source of information We believe others’ interpretation of an ambiguous situation is more correct than ours
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Sherif Studies (1936) Subjects first estimate movement of pinpoint of light by themselves Autokinetic effect Returned and completed task with 2 others on the three subsequent days
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Trials with Group
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More on Norm Formation When a confederate was later added for a few trials and gave inflated estimates, the groups ratings went up Group “average” stayed high even after confederate was replaced with subsequent naïve subjects (up to 5!)-- Jacobs & Campbell (1961) Motivation to be accurate increases informational social influence (Baron, 1996)
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When are people more likely to conform to Informational Social Influence? When situation is ambiguous When the situation is a crisis When others are experts When motivated to be accurate
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2 3 Standard line Comparison Lines
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This note was uploaded on 09/09/2011 for the course PSY 102 taught by Professor Klein during the Spring '10 term at UCSB.

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Conformity - SOCIAL INFLUENCE: CONFORMITY & MERE PRESENCE...

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